Not sure if its relevant, learnt this from marketing, its called the 'strategic planning process'- the process of developing and maintaing a strategic fit between the organisation's goals and capacities in its changing marketing opportunities
1) Analysis situation
-the social, political, economic, cultural, technological, legal and regulatory forces,
-SWOT (strength, Weakness, Opportunities, Threats) analysis
2) Establishing a focus
-Mission statement
-Marketing objective
3) Develop strategy
-Corporate strategy
-business-unit strategy
-marketing strategy
4) Create a Plan
-Marketing planning
-Marketing Implementation
