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“The spherical and three dimensional logo shape depicts a soccer ball while the two toned ochre colours represent the sun, earth and desert which are typical Australian,” said Mr Carroll.
“On closer examination, you see a glow emanating from the centre of the logo which depicts the playing season’s spring and summer time span. This glow gives the logo warmth and life.”
Mr Carroll said the eight logo panels were deliberately briefed into the design.
“There are eight A figures contained within the logo which represent each of the Hyundai A-League’s eight foundation clubs,” he said.
The logo will be the centrepiece on all Hyundai A-League communication, marketing and broadcasting elements.
“On closer examination, you see a glow emanating from the centre of the logo which depicts the playing season’s spring and summer time span. This glow gives the logo warmth and life.”
Mr Carroll said the eight logo panels were deliberately briefed into the design.
“There are eight A figures contained within the logo which represent each of the Hyundai A-League’s eight foundation clubs,” he said.
The logo will be the centrepiece on all Hyundai A-League communication, marketing and broadcasting elements.