Ummm...
I did the elements of a marketing plan, same as everyone else
But for the financial bit I interpreted it as the bits of the syllabus under 'effective financial planning' which are
effective financial planning
• effective cash flow management
– cash flow statements
– management strategies — distribution of payments, discounts for early
payments
• effective profitability management
– cost control — fixed and variable, cost centres, expense minimisation
– revenue controls — sales objectives, sales mix, pricing policy
shit, was that totally wrong?!?!?