hey, ive recently completed work experience with QANTAS and my supervisor was helping me out with my assignment. We realised that QANTAS failed to provide a mission statement, he did help me find a collective number of things which was just as good and used up more space to fill in my assignment
hope this help p.s. its a bit rough, there just my personal notes, but you should be able to make out the point
Poential sources for mission statement include:
• Board Report
• Staff Briefings
• Press Releases
• Internet/Intranet
Mission Statement
• Shareholders - Provide a good return on intevestment for shareholders
• Employees - To encourage and nuture its employees
• Customers - To provice the best possible travel experience
Vision Statement
• Strategic Goals - To maintain and expand its current market share (eg: 70% domestic -> aim is 80%)
• How - To explore new markets (eg: Asia)
• When – In the near future
The following are quoted from the QATAS Annual Report 2005
“Our goal is to give each customer the best possible travel experience, form the time they choose to fly with us to when they arrive at their ultimate destination.”
Organisational values
“Our Customers: Customers are at the centre of everything we do”
“Our Brand: Our brand takes the spirit of Australia to the world”
“Our Prioriy: There is no greater priority than safety and security”
“Our Future: Investment and innovation help shape our future”
“Our Business: Being a good business is as important as being a great airline inaction"