I found this on the new in relation to my videos I tried to post but they have been taken down due to copy right...
Graphic crash ads may be scrapped
Ad on the horrific results of drink-driving Graphic tv ads that don't stint on the blood and gore of car crashes could be pulled in Northern Ireland
It follows Australian research which shows that a diet of scary video games and violent films have desensitised young men to horror.
Environment minister Arlene Foster is to review the value of the ads which cost thousands of pounds to make.
The ads, made by Belfast company Lyle Bailie International, are also shown in the Republic, Italy and Israel.
"I don't want to give out the message that I don't think these advertisements have been effective," Mrs Foster said.
"The questions I'll be asking are, are they still doing their job?"
The rethink follows a change of approach in Australia where the latest campaign aims to embarrass rather than shock young male drivers.
The New South Wales Roads and Traffic Authority commissioned research which showed that the target of the ads - young drivers aged between 17 and 24 - might not react to horrific ads as they are used to watching violent films and video games.
Lyle Bailie International has won several awards for its work. In the past, it has defended the graphic nature of the advertisements, given the ad-literate, cynical audience of 17 to 25-year-olds.
One ad, Shame, shows a car with a drunken driver at the wheel. The vehicle crashes through a fence, killing a child playing football in his garden.
Research has shown the ads have produced the highest ever seat-belt wearing rate in Northern Ireland, the company has said.
The review of road safety ads comes as the Republic prepares to change its laws, allowing drivers to drive 20 km per hour faster on dual carriageways. The speed limit will increase from 100 kmh to 120 kmh.
The government said the decision was for safety reasons.
In the past four days, 11 people have died on the Republic's roads. One was a 16-year-old youth who "borrowed" a family friend's car.
So far this year, 222 people have died on Ireland's roads.