Marekiting And Financial Objectives (1 Viewer)

[sal17]

what are they??
also does any1 know any acronyms for all the dotpoints under:
-effective employment relations
- industrial conflict

 

[seano77]

Financial objectives are Liquidity, Profitability, Growth, Efficiency, Return on Capital.
Not sure what you mean by Marketing objectives.

 

[chriskoss]

There is no hsc syllabus dot point on 'Marketing objectives', only Marketing strategies.

But.. obviously, the main objective for Marketing is to improve a businesses sales and the like. Although some businesses are not for profit, such as charities, their objective of Marketing is to raise awareness to people etc.

 

[Alvik]

For Establishing marketing objectives, I remember reading that there were four common ones

• Increasing market share
• Maximising customer service
• Expanding product range
• Expanding increasing markets

But there most likely won't be a question on it, unless it's vague, like, List one marketing objective business x could use.

EDIT: Found em