Global business: Question 26, 2005 HSC (1 Viewer)

[h1958buglid]

ok it's about a business called Seashore going global to Japan..

anyway the exam says you should "discuss three strategies to be consdered by the committe" and "evaluate the strategies in relation to the achievement of the stated marketing and financial objectives" ... sooo what the hell do I say in the 'evaluate' part??? please help!!!!!!!! x

 

[crazyymonkey]

heres a summary of what you shoudl do.

intro
short outline of issues

the strategic rols of financial management
describe strategic role
this could include - assesing current financial position
- minimising financial risks
- budgeting
- financial reports
basically things from planning cycle

strategies to be considered by commitee
identify issues and provide points for or against the three straetgies to be considered by managament of the company. this would include points such as
- FDI as a method of expansion
-use of equity finance
-differentiatings seashores product offering in japan

the achivement of marketing and financial objectives
make a judgement based on criteria about straetegies.
this could include
- marketing objective to have a 5% market share in japan by 2008
-financial objective to provide and increased return on capital for shareholdes and how these objectives maye be achieved by the strategies given

conculsion
short summary os issues covered


thats the answer given hsc past paper book