Despite Coldplay's surge in popularity, the band has remained very protective of how their music is used in the media. The band allows their music to be used in film, television, and promotional spots such as the movie trailer to Peter Pan. However, Coldplay has been adamantly against their use in actual product endorsement. The band turned down multi-million dollar contracts from Gatorade, Diet Coke, and The Gap, who wanted to use the songs "Yellow", "Trouble", and "Don't Panic" respectively. According to Martin, "We wouldn't be able to live with ourselves if we sold the songs' meanings like that."