u basicalli try to find a releveant info abt ur case study for each of the dob pt/sub pt of the sylabus... in terms of when to use it...
when they ask u a question eg: *analyse the amrketing stratgies adopted by ur case study *
the way i suusali do it is:
split it into 2 parts:
1. give textbook info. eg: the various amrketing stratgies include .....
2. case study eg: for TIB Ltd, it adopts a XXX strategy. Their particular customer loyalty programe called TIB Smile was implemented in 2001, and the biz saw an increase in profitability by 5%
so basicalli in terms of case studies u should try to say:
1. general strategy adopted
2. try to give a specific eg of that strategy..in this case the custoemr loyalty program called *TIB Smile* (although some biz dont have a specific example..but many do...so u really should try to find some examples)
3. resutl: profit increased? decreased? try to give a stat... if stat unavaialabel...try to look thru annual reports or quaterli reports..they usualli state it.... if u relaly cant find anythign...just give a gerneral statement eg: *as a result, TIB Ltd saw an increase in productivity and sales were positive*