Execute summary open up with reference towards the case study
Do a plan list what your going to talk about. It looks good also you can refer back to it as you write your report
Headings and info under each heading
eco sustainability
not depleting resources etc
Environmentally friendly products
good products
do you have the 4 Ps, I would pick promotion
Opinion leaders get a famous Asian actor to target the Asian market this will allow differentiation that actor associated with that product
Advertising
Personal selling
Economic
booms/recessions
Booms = employees will have increased demands, higher rates of possible industrial conflict over demand wages benefits etc more employees looking for jobs. Higher rates of covert or even overt action
labour hoard
Recessions = tighter economy, jobs are more tight leading to less conflict
Legal
OHS, EEO, unfair dismissal, workers comp, super, anti discrim
always just make reference to the case study!!!. Be clear and precise on your points. Talk about what the heading says.
It is not an English essay its meant to be a blocky report!!!!
