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Business Question Help! Globalisation and Marketing (1 Viewer)

Matin

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Jan 9, 2014
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Hey guys,

So I have to do this homework task for Business and I've been putting it off forever because well, I'm stuck!

The question is: "Explain the impact of globalisation on marketing management". Apparently we're supposed to use case studies for the question so I was thinking of doing Maccas because it's like everywhere? I don't know.

With the case study do I talk about global branding and pricing and stuff or is that not addressing the question? Gahhh I'm so lost.

Can anyone please help me to understand what the question is actually asking?
 

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