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Course Detail
Bachelor of Arts in Communication (Public Communication)
What is this course about?
A public communication practitioner designs and manages communication processes such as public relations and advertising campaigns. Graduates are equipped to practise as creative and strategic professionals in public relations and/or advertising as well as in emerging areas in this diverse field. The critical and theoretical approach offered in this course develops ethical and responsible communication professionals.
Graduates of the Bachelor of Arts in Communication (Public Communication) have gained an interdisciplinary and coherent knowledge of public communication to inform ethical, creative and socially responsible practice, with specialised expertise in public relations and/or advertising; demonstrate ability in critical analysis, multiple perspective-taking and strategic and creative problem solving to achieve a thorough and critical understanding of public communication processes and industries and their social, economic and political contexts; are responsive to new developments in public communication industries and international contexts in an increasingly globalised environment and be able to engage productively with new challenges; have gained by class work, group work and internships the specific skills associated with successful professional work in public communication including research and writing skills necessary for professional practice; have demonstrated capabilities in interpersonal and organisational communication processes, audience identification and research, relationship building, campaign development, promotional activities, issues management, and media writing and liaison; are immediately employable and after completing the course effective in understanding a range of public communication contexts, which include public relations and/or advertising for corporate, government and not-for-profit organisations, as well as consultancies and agencies; know how to interact with, assess and coordinate information across the range of technological platforms in a critical, innovative and ethical manner; are competent in researching, diagnosing and addressing communication problems and possess highly developed oral and written communication skills and the capacity to engage in lifelong learning and are able to facilitate and provide professional advice on effective interaction with colleagues, clients and the public as public communication professionals, recognising the needs of all salient publics and working to establish genuine consultation and dialogue.
The Public Relations Institute of Australia and the International Advertising Association accredit this course.
Course Details
Faculty
Humanities and Social Sciences
UAC Code
608050
UTS Code
C10098
Level
Undergraduate
How is this course unique?
There are many reasons why UTS is the best university for you to study this course.
What jobs are there for graduates of this course?
Career options include public relations manager, media liaison officer, special events coordinator, publicity officer, advertising account manager, political media adviser, community relations manager, advertising copywriter.
What is the workload?
The hours of attendance: each subject will usually require approximately three hours of class attendance per week.
The course duration is three years of full-time study.
Where is this course held?
City campus
Addresses, maps and directions for UTS campuses.
What are the areas of study?
Students study a range of practical skills such as media writing, campaign development, research and evaluation techniques, sponsorship and event management. It enhances students abilities in these areas by developing their understanding of the social, political and cultural contexts and consequences for public communication nationally and internationally.
What are the entry requirements?
In 2004 the UAI for this course is 94.05. This may change. (More information about UAI's is available from the Universities Admissions Centre web site.)
Assumed knowledge: Any two units of English; computer literacy, i.e. word processing skills and familiarity with other applications.
Students from ATN universities may be eligible for credit transfer or advanced entry in some courses.
How Do I Apply?
Application is made directly to the Universities Admissions Centre (UAC)
Refer to UAC dates. International student applicants should contact the UTS International Office for information and closing dates.
What are the fees?
Local Students:
This course incurs a Higher Education Contribution Scheme (HECS) fee, which is calculated based on your course of study, workload and subjects. Units of study are divided into three bands and the amount paid for a unit of study depends on the band and its weight within a course.
The Fees and Charges web page has information about course fees and additional charges.
The University Graduate School has more information about fees for research degrees for local students.
International students should consult the web site of the International Office to check on cost and availability of courses in the Faculty of Humanities and Social Sciences.
Where do I get more information?
Contact the UTS Student Info and Admin Centre on (02) 9514 1222 (or +61 2 9514 1222 if you are calling us from overseas). Our email address is info.office@uts.edu.au.
Visit in person at Level 4, UTS Tower, Building 1, 15 Broadway in Ultimo or you can fill out this enquiry form to request more information by email.
Further information is also available from the official UTS handbook entry for this course.
Bachelor of Arts in Communication (Public Communication)
What is this course about?
A public communication practitioner designs and manages communication processes such as public relations and advertising campaigns. Graduates are equipped to practise as creative and strategic professionals in public relations and/or advertising as well as in emerging areas in this diverse field. The critical and theoretical approach offered in this course develops ethical and responsible communication professionals.
Graduates of the Bachelor of Arts in Communication (Public Communication) have gained an interdisciplinary and coherent knowledge of public communication to inform ethical, creative and socially responsible practice, with specialised expertise in public relations and/or advertising; demonstrate ability in critical analysis, multiple perspective-taking and strategic and creative problem solving to achieve a thorough and critical understanding of public communication processes and industries and their social, economic and political contexts; are responsive to new developments in public communication industries and international contexts in an increasingly globalised environment and be able to engage productively with new challenges; have gained by class work, group work and internships the specific skills associated with successful professional work in public communication including research and writing skills necessary for professional practice; have demonstrated capabilities in interpersonal and organisational communication processes, audience identification and research, relationship building, campaign development, promotional activities, issues management, and media writing and liaison; are immediately employable and after completing the course effective in understanding a range of public communication contexts, which include public relations and/or advertising for corporate, government and not-for-profit organisations, as well as consultancies and agencies; know how to interact with, assess and coordinate information across the range of technological platforms in a critical, innovative and ethical manner; are competent in researching, diagnosing and addressing communication problems and possess highly developed oral and written communication skills and the capacity to engage in lifelong learning and are able to facilitate and provide professional advice on effective interaction with colleagues, clients and the public as public communication professionals, recognising the needs of all salient publics and working to establish genuine consultation and dialogue.
The Public Relations Institute of Australia and the International Advertising Association accredit this course.
Course Details
Faculty
Humanities and Social Sciences
UAC Code
608050
UTS Code
C10098
Level
Undergraduate
How is this course unique?
There are many reasons why UTS is the best university for you to study this course.
What jobs are there for graduates of this course?
Career options include public relations manager, media liaison officer, special events coordinator, publicity officer, advertising account manager, political media adviser, community relations manager, advertising copywriter.
What is the workload?
The hours of attendance: each subject will usually require approximately three hours of class attendance per week.
The course duration is three years of full-time study.
Where is this course held?
City campus
Addresses, maps and directions for UTS campuses.
What are the areas of study?
Students study a range of practical skills such as media writing, campaign development, research and evaluation techniques, sponsorship and event management. It enhances students abilities in these areas by developing their understanding of the social, political and cultural contexts and consequences for public communication nationally and internationally.
What are the entry requirements?
In 2004 the UAI for this course is 94.05. This may change. (More information about UAI's is available from the Universities Admissions Centre web site.)
Assumed knowledge: Any two units of English; computer literacy, i.e. word processing skills and familiarity with other applications.
Students from ATN universities may be eligible for credit transfer or advanced entry in some courses.
How Do I Apply?
Application is made directly to the Universities Admissions Centre (UAC)
Refer to UAC dates. International student applicants should contact the UTS International Office for information and closing dates.
What are the fees?
Local Students:
This course incurs a Higher Education Contribution Scheme (HECS) fee, which is calculated based on your course of study, workload and subjects. Units of study are divided into three bands and the amount paid for a unit of study depends on the band and its weight within a course.
The Fees and Charges web page has information about course fees and additional charges.
The University Graduate School has more information about fees for research degrees for local students.
International students should consult the web site of the International Office to check on cost and availability of courses in the Faculty of Humanities and Social Sciences.
Where do I get more information?
Contact the UTS Student Info and Admin Centre on (02) 9514 1222 (or +61 2 9514 1222 if you are calling us from overseas). Our email address is info.office@uts.edu.au.
Visit in person at Level 4, UTS Tower, Building 1, 15 Broadway in Ultimo or you can fill out this enquiry form to request more information by email.
Further information is also available from the official UTS handbook entry for this course.
