$\noindent The roots are $p$ and $q$, and $q < p$, so when we sketch the parabola, because it's upwards-facing, it'll be above the $x$-axis to the left of the lower root (when $x < q$) and above the $x$-axis when we're to the right of the higher root ($x > p$). (Just sketch the parabola to see...