xiao1985 said:
some objective opinions there...
Though I only did first semester marketing, from what I could gather, it is right now very case study based. Tutorial focuses quite abit on group work. Not sure about later years though (1st year always tend to be more interesting)
that is quite a silly opinion. A first year subject isn't representative of the marketing major as a whole, or career prospects.
I'm a third year student chasing an extended major in marketing. I can say that I know quite a bit about industry recruitment practices, and the differences in the marketing majors offered by different universities.
In the past, marketing at usyd has been quite poor, but this has changed about 3 years ago, as the discipline was restructured, better professors were brought in, and a far broader range of subjects was offered.
The main difference b/w USYD and UNSW marketing, is that USYD is relatively theoretical and application-based, whilst UNSW is stuck between being vocational and theoretical based.
From what I understand, USYD graduates tend to be more effective marketers in the long-run, as they have quite a bit of knowledge as to how things actually work (i.e. underlying principles behind all your decisions), rather than simply how to do things. USYD graduates are thus taught to be more critical and analytical, which is certainly a good quality to have in marketing.
However, it is more difficult to find a job after graduation in marketing if you complete the major at USYD, unless you also get work experience on your own accord whilst studying. UNSW has work placement, where you get credit for working in a company.
In terms of recruitment, from the people I have spoken to, many of the companies do favour USYD
and UNSW students. The UNSW student may simply look better as they have work experience (as mentioned above). However, a USYD student with work experience can end up looking better.
Either way, both are good unis to go to