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SWOT ANALYIS (1 Viewer)

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Basics are strengths, weaknesses (internal) and opportunities and threats (external). Make a table and put the points down for whichever business you are doing, as shown here

 

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If you're asking about what the point of a SWOT is, it allows the business to identify its internal and external strengths and weaknesses so they are more prepared in terms on what to do in the future. (Improve weaknesses, avoid threats, etc) It also gives an indication on how the business is going in comparison to its competitors. Obviously the SWOT needs to be continually updated so that businesses are well aware of their current position in the environment.
 
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