Need Help where to place new product (1 Viewer)

[monkey187]

If im writing a marketing report on a company and my task is to improve market share and sales.

I opt as one of my marketing strategies to introduce a new product of some sort into the company aswel as change the logo / introduce new advertising schemes / cheaper distrubition routes and so forth.

im just wondering under what heading do i specify that i (my marketing team) have suggested that a new product be introduced


like is it under product in the 4 p's caus that just doesnt seem rite

any ideas?

 

[M@C D@DDY]

yeh promotions in the 4Ps this is where you place all your new strategies also include a product life cycle and why you r introducing this new product

 

[dingding]

Why would you put product strategies under promotion?

In your case monkey, just call it product extension or new product lines and it goes under 'product' as it is a product strategy..