You should also include your place of publication along with your intended audience... I'll just copy here what I wrote in my report... the section this was under was 'Intended Audience for MW and the purpose for which is was composed':
My intended audience includes those interested in Charmed and willing to read a fresh perspective, and academics interested in the representation of feminism in contemporary popular culture.
I wish my Major Work to make my audience consider how feminist movements are appropriately referred to as ‘waves’. However, due to the differing effects Charmed may have on my audience, this original focus on feminism may be interpreted as pointing out how post-post-feminism has exceeded what (first-wave) feminism fought for by those who see Charmed as a slanderous depiction of female sexuality, or as showing how Charmed is a culmination of all feminist movements as a text by those with a more liberal attitude.
On analysis of my Major Work, it also has potential to be received by both men and women interested in both feminism and sex appeal, women informed of why television shows consistently portray women in an oxymoronic demeaning and empowering light, as
This blatant exploitation of female sexuality to heighten ratings shows the lack of gender equality in society, and works because “Men are stimulated through their eyes… [their] brains are wired to look at female shape and this is why erotic images have so much impact on them”.
My Major Work has few publication options. Both Witchcraft Magazine and WitchVox have specialised audiences and offer availability for publication of submissions. Witchcraft Magazine has a scope of up to 50,000 readers and WitchVox receives over 20,000 hits every day. I feel my Major Work is appropriate for these audiences, as Witchcraft Magazine features a diverse range of perspectives on topics remotely related to Paganism/Wicca and feminism, and as WitchVox has previously featured an opinion on Charmed and offers publication of “Young Pagan Essays”, where a piece also discussing a popular culture text has recently featured . A book such as Prime-Time Feminism is also a possible opportunity to circulate my Major Work, as a representation of (third-wave) feminism in the twenty-first century. Prime Time Feminism’s scope ended with 1996, and as Charmed debuted in 1998, a potential sequel could include my Major Work.
My Major Work will have fulfilled its purpose once it is recognised by any of my target audiences as a credible and original piece of academic work.
Hope it helps